These are general layouts and items such as images, logos, colors, fonts and banners will be different on your site.
You are choosing the style of the page related to design and where the header, menus and your content are positioned.

These are general layouts and items such as images, logos, colors and banners will not be the same on your site.
You are choosing the style of the page related to design and where header, menus and your content are displayed.